Bicycles in Product Branding

Having dabbled in marketing in the past with an emphasis on branding, I am always interested in the associations manufacturers use to add appeal to their products. And of course when bicycles are involved I take notice. Looking at how bikes are presented in product branding, there are multiple themes. For instance here is a cycling cow selling ice cream. It's a cute image but why that specific cute image? Well, let's see... The cow is riding a vintage delivery trike loaded with steel dairy containers. So the idea here is to associate the brand with old fashioned methods of production and distribution. This is echoed by the word "creamery" in the name.





And here the idea of cycling is subtly used to associate the "zero calorie" lemonade with weight loss, while the penny farthing imagery goes nicely with lemonade's old fashioned appeal. There's the "honest" thing as well, which I've noticed in other foods that picture bicycles on the label. Do we associate bicycles with honesty?





Wholesomeness maybe, or nature - suggesting that the food is organic and "honestly" obtained regardless of whether that is so? Could be.





Penny farthings are used as symbols of old timey-ness across product categories. This perfume manufacturer uses it to suggest vintage elegance, congruently with the antique look of the bottle and the distressed label. Curious, I smelled the perfume. Sort of floral and dusty, but not too heavy. I suppose it goes with the vintagey presentation, though personally I associate cycling with fresh air and not perfume.






At the same time, bicycles can just as well be used as symbols of contemporary culture.





I see more and more clothing and accessories where bicycle references serve as shorthand for a "hipster" identity. "This garment is for the cool urbanite who rides bikes, or wishes they did."





The bicycle can also suggest fun, whimsy, levity. Drinking from these cups promises to be fun because of that bicycle imagery. To some extent this might also be behind the increasing popularity of bicycles on alcoholic beverage labels.






Do bank notes qualify as a product? I guess they do. Someone designs them after all, with both function and aesthetics in mind. While in Antrim, I was intrigued to discover there is an antique path racer on the Northern Ireland 10 pound note. I looked it up, and learned it is in honour of John Dunlop, who invented the pneumatic tyre whilst living in Belfast. So here the bicycle is part of a narrative about heritage - with additional implications of self-sufficiency and freedom of travel. More than anything, I find it delightful to know that about a million people in Northern Ireland are walking around with pictures of vintage bicycles in their pockets.






There is always talk among bicycle activists about how to create positive associations with cycling in the public's eye. Meanwhile, other industries harness the already existing positive associations to enhance the appeal of non-bicycle-related products. Interesting how these things connect, overlap and feed off of each other.






I wonder to what extent it is cyclists who find bicycle-branded products appealing because they identify with the bicycle, as opposed to non-cyclists whose imagination is engaged by the mere idea of the bicycle. I suppose it is probably both.

Glen Canyon and Lake Powell

From Lees Ferry it is a short drive to Glen Canyon and Lake Powell, near Page, Arizona. It seems like it would be a nice place to visit, with lots of things to do. It would be really cool to rent a house boat with a bunch of people and explore Lake Powell and the various canyons. Problem was, it was hot. Really hot. Like in the upper 90s. I know what you're thinking. For many months I've been saying that I sure would like some warmer weather. And that's true, just not quite that warm! Give me temperatures in the mid-70s and lower-80s and I'd be happy, maybe.

But, despite the heat, I decided to spend a few days at Wahweap Campground on Lake Powell a few miles north of Page. I found a site with a little shade, not that it helped all that much with the heat, but it did provide a little respite from the sun, and there was usually a light breeze that helped also. Of course, it cooled down a little after the sun went down so the nights were comfortable.

Page has a beautiful public library with free wifi, which I gratefully took advantage of during the hottest hours of the day! I was able to get blog posts written and scheduled up to the start of Jamboree though I didn't get quite as many posts written as I would have liked.

The Dam at Glen Canyon.

A small portion of Lake Powell. The cluster of boats on the far left are at Wahweap Marina.

Clouds over Lake Powell are touched by the last rays of the setting sun.

Grand Traverse Bay – It is surely Grand!

Despite two days of intermittent rain and heavy clouds, I enjoyed my stay at Hartwick Pines State Park, which is a few miles north of the cute little town of Grayling. It was one of those quiet campgrounds. There was no lake nearby so not many families stayed long. They did have some nice, easy trails – more like walking paths – and several bike paths in the park. It was just a really pleasant place. I didn't even mind the rain – it gave me a chance to review some of the research papers I had accumulated in Ohio and time to try and figure out those Switzer families!



On Tuesday morning (July 26th) I traveled west to Traverse City. My mother and I had been there a “few” years back and enjoyed our visit in the area. I also had another reason for going there – see tomorrow's post!



With the storms having passed through, the temperature dropped dramatically – the high on Tuesday was 75 and it got into the 50s overnight. Great sleeping weather! Deep blue skies and sunshine were abundant. It was a gorgeous day!





The view from the beach at Traverse City State Park, which is across the road from the campground. Thank goodness there is a pedestrian bridge over US 31/Front Street! You'd be putting your life in jeopardy to try and cross it otherwise!



After checking into the campground, assuring myself that I had a place to stay for the night, I drove around the western side of Grand Traverse Bay and on up to the northern tip where the Grand Traverse Lighthouse sits.





The Grand Traverse Lighthouse was erected in 1858. In 1952 it was electrified and modernized. Twenty years later an automated light tower was erected and the lighthouse was closed. In 1986 it was reopened as a museum.





This large “snow-ball” was about 8-inches in diameter! Huge. The entire bush can be seen at the left in the previous photograph.





I love how they have built a circular bench that wraps around this big old tree.

Scott School in Troy Township

On the back of the postcard photo above is written “Jane Brubaker 4/3/1914 My School. Wyland Herrold Teacher.”
Jane would turn 11 years old on April 14th, 1914. She is on the right side of the middle row, the little girl with the black bow in her hair. Her brother, William Hale Brubaker, is the young fellow with the white shirt and tie in the front row, in front of Jane. He was 9 years old on February 22nd, 1914. My grandmother would have been 12 years old at the time so should be in the picture also but for some reason she isn't. The family was living at the Goose Lake Farm, in Troy Township, at the time. The school was about 2 miles from the farm. The Scott School was closed in the spring of 1920.
The pictures below were taken in August ...

Researching Mount Rainier's Glaciers

Everyday, climbers inquire about thinly covered crevasses, glacier conditions, or that “bergschrund” on top of the Emmons. And we’re here to share what we know about the Emmons, Kautz, Tahoma and other major glaciers on Mount Rainier. But we also wanted to let you know that the NPS is actively monitoring these glaciers in an effort to better understand how the climate is affecting them and how these glaciers are affecting the mountain and the surrounding areas. This is important stuff when you consider that Mount Rainier’s glaciers are a primary water source for many Washingtonians, while at the same time a potential geological threat to communities in the floodplains downstream.

Basic Science Recap: Glaciers are permanent sheets of flowing ice that erode mountain slopes, carve valleys, and affect the geography of the park. Rainier’s glaciers have an “accumulation zone” (where more snow gathers than melts) and an “ablation zone” (where more snow melts than accumulates). The most recent detailed measurements (1913 to 1994) on Mount Rainier indicate that the combined glacial area has receded by a 1/5th, and that the total volume of glacier mass has decreased by 25%.

The Nisqually and Emmons are part of a long-term monitoring program making them the most scientifically prodded glaciers in the park. The current study is a cooperative venture between Mount Rainier and North Cascades National Parks and includes field measurements of snow depth, snow density, and snow/ice melt. It includes an annual series of terrestrial, aerial and satellite images. To better understand what's going on, researchers place “ablation sticks” (PVC poles) at various elevations and locations on the Emmons, Ingraham and Nisqually Glaciers. In the spring, researchers us a steam drill to sink these stakes into the winter snowpack until they reach the glacier ice. Then throughout the season, researchers measure the snow accumulation and more importantly, the rate of snow melt. This allows them to calculate the net balance of the overall snow and icepack. The graph below shows the results gathered since 2003. As you can see, the overall mass balance of the ice is decreasing.

So why are we sharing this geeky science information? Well, we like it, but also because climbers have been noting the PVC poles buried on the glacier and have asked, “What’s the plastic pipe all about?” Those PVC poles are the measuring sticks. If you keep your eyes peeled on your next summit attempt, you may note one or two of them on the Muir Snowfield, Nisqually, Emmons, or Ingraham Glaciers. If you do see them, please do not disturb or remove them.

For more information on the glacier monitoring being conducted by North Cascades National Park, check their website. And if you’re interested in the historical Mount Rainier glacier studies referenced above, check out the “Glacier and Glacier Changes” homepage on the Mount Rainier website.

Photo contributed and graph by North Cascades researcher Jeanne Wenger.

New Hampshire & Massachusetts

My earlier experience with New Hampshire on this trip lasted about 45 minutes – traversing it to get from Vermont to Maine.

Rather than simply adding it to the list of states I've been in, I figured it would be nice if I spent more than an hour there but I didn't really have the time to spare. At least I drove through it again. The weather was pleasant – sunshine and blue skies - and it was mostly a nice drive. I spent the night in Concord. The next morning, Thursday (October 8th), was also a very nice day for traveling although there was quite a bit of traffic and congestion through Dover, Manchester, and Nashua.

By noon I was in Massachusetts and, 30 minutes later, at Pine Grove Cemetery in Leominster, where Joseph and Sarah (Tarbell) Joslin and his grandfather Peter Joslin are buried. Joseph and Sarah are (probably, most likely) my 6th great-grandparents which would make Peter my 8th great-grandfather. Photographs of their tombstones are posted on find-a-grave but I wanted to visit their graves myself.

Pine Grove Cemetery, established in 1742, is the oldest of the four cemeteries in Leominster. It was closed to burials in 1937 and is on the National Register of Historic Places – there are nearly 100 veterans of the Revolutionary War buried there. It took me about half an hour to locate the Joslin gravesites. It was a pleasant walk through history. I recognized other surnames that had married into the Joslin line – Wilder, Whitcomb, Gardner – undoubtedly some very distant relatives. But how they were related I knew not. I haven't done enough research on those lines to make the determination.

Did I mention that black slate tombstones are really, really hard to photograph! Particularly when they are in the shade.

That's me at the gravesites of Joseph and Sarah (Tarbell) Joslin.

In memory of
Lieut. Joseph Joslin
who died
August. 18. 1829
Aet. 86

In memory of
Mrs. SARAH JOSLIN
wife of
Lieut. JOSEPH JOSLIN
who died 28 Aug. 1810
aged 69

Inscription at bottom of Sarah's stone:
The happy soul that conquers sin;
Shall everlasting glory win.
Shall see the end of war & pain.
And with the King of glory reign.

By far the oldest tombstone of an ancestor (or probable ancestor) that I have personally photographed is that of Peter Joslin/Joslyn (below). I was delighted to find that it was out in the sun. The lighting was perfect!

In Memory of Capt.
PETER JOSLYN
who Died April. ye
18th Domini 1759
Aged 94 Years.

O Death Thoust conquered me
by thy Dart am Slain.
But CHRIST has conquered thee
And I shall rise again.

Breathtaking White Peonies

Temple Square Gardens – Tuesday, June 7th